Marketing 360 is an all-in-one SaaS platform with a complete suite of marketing tools for small business. The end goal was to create an application that improved the efficiency of managing a business all from one place. 

My Role: Research, UX, Responsive UI Design, Component Library & Design System

User Personas

The Marketing 360 platform has two primary users that were the main focus while creating personas. The small business owner and in-house marketing teams.

Information Architecture

With such a multifaceted platform it took a tremendous amount of organizing, structuring, and labeling content in an effective and sustainable way. This providing the best user experience to our clients.

Design System

Created a distributed-yet-centralized Design System, with a unified set of guidelines, toolkits and WCAG compliant components for a cohesive web experience.